RSM Kenya
Company Podcast Launch – Proposal
Strategic podcast launch with publishing readiness, quality assurance and lead-capture infrastructure. Silver package recommended.
Executive Summary
TL;DR: Silver Pilot Package Recommended
Recommended Package
Silver: Strategy + Publishing Readiness. Complete 6–8 week setup with QA, training and launch support.
Timeline & Investment
USD $2,800 setup, then $2480/month for months 2 and onwards. Full delivery in 6–8 weeks from kick-off and ongoing improvements.
Next Step
Book a 90-minute scoping call to lock final price, timeline and acceptance criteria. SOW signature follows call.
Book 90-min Scoping Call

All pricing is in USD and is indicative and finalised during the scoping call. Pricing developed as a "pilot" engagement and will be reviewed after 12 weeks.
Completed
Equipment & Acoustic Work: DONE
Hardware Setup Complete
Equipment recommendations and acoustic/soundproofing guidance have been delivered to RSM and marked as complete. These deliverables are not included in the packages below.
All technical specifications, procurement lists and installation notes have been handed over to the RSM team.
Status: Equipment and acoustic meeting and recommendations = DONE. Equiptment documentation = DONE.
Recording & Editing Model
RSM Records In-House
Recording is performed by RSM in their Kenya office. Tim Africa will not attend recordings by default. RSM performs editing in-house using their own team and workflows.
Tim Africa provides remote technical QA, publishing support, training, file proofing and Performance Marketing of Episodes. Full editing services are available only as an optional paid add-on if required.
RSM owns recording
RSM owns editing
Tim owns QA, training, publishing & Performance Marketing
Edit and other addons available
Silver Package
One-Line Scope: Silver (Pilot)
Strategy workshop, test-file QA and sign-off, publish readiness for episodes, Podcast landing hub, hosting and platform submission, monthly monitoring with a performance dashboard.
Pilot Package Comparison
Bronze Package
Setup Price (USD): $2,500
Monthly Retainer: None
Core Deliverables: Technical publish kit, 1 QA, hosting config, 1 training, SOP
Primary Add-Ons: Training, QA, editing.
Silver (Recommended) Package
Setup Price (USD): $2,800
Monthly Retainer: $2480
Core Deliverables: Strategy workshop, 4-episode readiness, hub, monthly status + reporting sessions and monitoring dashboard.
Primary Add-Ons: Editing, social media asset creation, promotions.
Gold Package
Setup Price (USD): $2,800
Monthly Retainer: $4,280
Core Deliverables: All Silver + 8-episode review, Live In-Episode support (online), Tech & Episode preparation sessions, Dedicated PM. Monthly status + reporting sessions and monitoring dashboard.
Primary Add-Ons: Onsite support, coaching, Script writing.

All prices are contingent on the final scoping call. Paid media budget for search and social media are not included. Management fees of media budgets up to $30 000 USD have been included, additional fees would be incurred when working with media buying of above $30 000 USD.
Recommended
Silver SOW Summary
1
Strategy Workshop (90 minutes)
Define show format, audience, messaging and episode structure. Agree technical standards and communication cadence.
2
Test-File QA & Sign-Off
Remote review of test recordings. Pass/fail against technical spec. Remediation guidance if needed.
3
Publishing Readiness
File review, description creation, hosting upload and platform submission for episodes (ongoing).
4
Landing Hub & Website Integration
Landing page with Channel options (e.g. Apple, Spotify, YouTube etc.), episode player, episode pages and custom navigation to fit in with existing RSM website.
5
2 Editor Training Sessions
Remote training for RSM team on technical standards, file prep, metadata and delivery workflows.
6
Monthly Monitoring Session & Dashboard (with Reporting available)
Track downloads, completion rates and lead conversions. Deliver performance report with optimisation recommendations.
Setup: USD $2,800 Retainer: USD $2,480/month (ongoing with quarterly reviews)
Launch Timeline & Milestones
1
Week 0: Workshop
Strategy session. Define format, audience, standards.
2
Week 1: Test QA
Test-file review and sign-off. Remediation if needed.
3
Weeks 2–4: Training & SOP
Hosting config, editor training, publishing SOP delivery.
4
Weeks 3–5: Episode Readiness
Publish readiness for first episodes. Metadata review.
5
Week 5–6: Hub & Launch
Landing page live. Platforms submission.
6
Weeks 7–10 and Onwards: Monitoring
Track KPIs. Deliver performance report with optimisations.
Total timeline: 6–8 weeks from kick-off to launch, plus ongoing monitoring and improvement recommendations.
KPIs & Success Metrics (Draft to be discussed)
Launch Month KPIs
  • Total downloads per episode
  • Total Impressions & reach
  • Unique listeners
  • Average completion rate (%)
  • Leads captured via gated content
3-Month Growth Metrics
  • Month-on-month listener growth
  • Lead-to-opportunity conversion rate
  • Average time to publish after file delivery
  • Platform reach (Spotify, Apple, YouTube & Amazon)
  • Engagement with social media & landing hub content
Performance dashboard reviewed monthly and status session documented. Includes optimisation recommendations and suggested tactical plays.
Future Potential Commercial Pathway: Company Podcast
This is a company podcast. The following tactical plays convert podcast content into commercial opportunities for RSM without requiring external sponsors.
Launch Tactics
Gated premium episode captures leads. Listener data feeds CRM. Example: 'Deep-dive on tax strategy' unlocks with email.
Conversion Plays
Post-episode client roundtables positioned as paid briefings. Example: 'CFO roundtable on regulatory changes' at $2,500 per seat.
Retention Plays
Continuity advisory retainer converts podcast leads into ongoing pipeline. Example: quarterly strategy sessions for listeners who engaged 3+ episodes.

These tactics are practical commercial pathways specific to RSM. No external sponsorship required.
Add-Ons
Onsite engineering day (Kenya)
Full-day onsite for recording support or studio setup
Full editing per episode
Professional edit including cuts, levels, music and mastering
Social assets (audiograms & clips)
3–5 short video clips with captions for social promotion per episode
Transcription & searchable highlights
Full transcript with timestamps and key quote extraction
Paid promotion management
Management fee for paid social and platform promotion campaigns (media spend separate)
CRM integration & dashboard
Connect podcast analytics to Salesforce or HubSpot with custom reporting
Host/guest coaching (per session)
1-hour remote coaching on interview technique, storytelling or delivery
Studio procurement/fit-out PM
Project management for equipment purchase, installation and acoustic treatment
*Travel and accommodation costs additional if work is required in Kenya.
Risks, Mitigations & Next Steps
Risks & Mitigations
  • Recording quality: Test-file QA at Week 1 catches issues early. Remediation guidance provided.
  • Legal/comms delay: Workshop defines approval workflow. Buffer weeks built into timeline.
  • Low lead conversion: Gating tested on premium content first. CRM integration tracks attribution.
Acceptance Criteria
  • 4 episodes pass QA and publish successfully
  • Landing hub live with lead-capture functioning
  • 2 training sessions delivered and recorded
  • Monthly monitoring report session delivered with recommendations
Next Step: Book the Scoping Call
Approve the Silver SOW and book a 90-minute scoping call to lock final price, timeline and acceptance criteria. Signature follows call.