RSM Kenya

Company Podcast Launch – Proposal

Strategic podcast launch with publishing readiness, quality assurance and lead-capture infrastructure. Silver package recommended.

Executive Summary

TL;DR: Silver Pilot Package Recommended

TL;DR= (Too Long; Didn't Read)

Recommended Package

Silver: Strategy + Publishing Readiness. Complete 6–8 week setup with QA, training and launch support.

Timeline & Investment

USD $2,800 setup, then $2480/month for months 2 and onwards. Full delivery in 6–8 weeks from kick-off and ongoing improvements.

Next Step

Book a 90-minute scoping call to lock final price, timeline and acceptance criteria. SOW signature follows call.

Book 90-min Scoping Call
Completed

Equipment & Acoustic Work: DONE

Hardware Setup Complete

Equipment recommendations and acoustic/soundproofing guidance have been delivered to RSM and marked as complete. These deliverables are not included in the packages below.

All technical specifications, procurement lists and installation notes have been handed over to the RSM team.

Status: Equipment and acoustic meeting and recommendations = DONE. Equiptment documentation = DONE.

Recording & Editing Model

RSM Records In-House

Recording is performed by RSM in their Kenya office. Tim Africa will not attend recordings by default. RSM performs editing in-house using their own team and workflows.

Tim Africa provides remote technical QA, publishing support, training, file proofing and Performance Marketing of Episodes. Full editing services are available only as an optional paid add-on if required.


RSM owns recording

RSM owns editing

Tim owns QA, training, publishing & Performance Marketing

Edit and other addons available

Silver Package

One-Line Scope: Silver (Pilot)

Strategy workshop, test-file QA and sign-off, publish readiness for episodes, Podcast landing hub, hosting and platform submission, monthly monitoring with a performance dashboard.

Pilot Package Comparison

Bronze Package

Setup Price (USD): $2,500

Monthly Retainer: None

Core Deliverables: Technical publish kit, 1 QA, hosting config, 1 training, SOP

Primary Add-Ons: Training, QA, editing.

Silver (Recommended) Package

Setup Price (USD): $2,800

Monthly Retainer: $2480

Core Deliverables: Strategy workshop, 4-episode readiness, hub, monthly status + reporting sessions and monitoring dashboard.

Primary Add-Ons: Editing, social media asset creation, promotions.

Gold Package

Setup Price (USD): $2,800

Monthly Retainer: $4,280

Core Deliverables: All Silver + 8-episode review, Live In-Episode support (online), Tech & Episode preparation sessions, Dedicated PM. Monthly status + reporting sessions and monitoring dashboard.

Primary Add-Ons: Onsite support, coaching, Script writing.

Recommended

Silver SOW Summary

1

Strategy Workshop (90 minutes)

Define show format, audience, messaging and episode structure. Agree technical standards and communication cadence.

2

Test-File QA & Sign-Off

Remote review of test recordings. Pass/fail against technical spec. Remediation guidance if needed.

3

Publishing Readiness

File review, description creation, hosting upload and platform submission for episodes (ongoing).

4

Landing Hub & Website Integration

Landing page with Channel options (e.g. Apple, Spotify, YouTube etc.), episode player, episode pages and custom navigation to fit in with existing RSM website.

5

2 Editor Training Sessions

Remote training for RSM team on technical standards, file prep, metadata and delivery workflows.

6

Monthly Monitoring Session & Dashboard (with Reporting available)

Track downloads, completion rates and lead conversions. Deliver performance report with optimisation recommendations.

Setup: USD $2,800 Retainer: USD $2,480/month (ongoing with quarterly reviews)

Launch Timeline & Milestones

1

Week 0: Workshop

Strategy session. Define format, audience, standards.

2

Week 1: Test QA

Test-file review and sign-off. Remediation if needed.

3

Weeks 2–4: Training & SOP

Hosting config, editor training, publishing SOP delivery.

4

Weeks 3–5: Episode Readiness

Publish readiness for first episodes. Metadata review.

5

Week 5–6: Hub & Launch

Landing page live. Platforms submission.

6

Weeks 7–10 and Onwards: Monitoring

Track KPIs. Deliver performance report with optimisations.

Total timeline: 6–8 weeks from kick-off to launch, plus ongoing monitoring and improvement recommendations.

KPIs & Success Metrics (Draft to be discussed)

Launch Month KPIs

  • Total downloads per episode
  • Total Impressions & reach
  • Unique listeners
  • Average completion rate (%)
  • Leads captured via gated content

3-Month Growth Metrics

  • Month-on-month listener growth
  • Lead-to-opportunity conversion rate
  • Average time to publish after file delivery
  • Platform reach (Spotify, Apple, YouTube & Amazon)
  • Engagement with social media & landing hub content

Performance dashboard reviewed monthly and status session documented. Includes optimisation recommendations and suggested tactical plays.

Future Potential Commercial Pathway: Company Podcast

This is a company podcast. The following tactical plays convert podcast content into commercial opportunities for RSM without requiring external sponsors.

Launch Tactics

Gated premium episode captures leads. Listener data feeds CRM. Example: 'Deep-dive on tax strategy' unlocks with email.

Conversion Plays

Post-episode client roundtables positioned as paid briefings. Example: 'CFO roundtable on regulatory changes' at $2,500 per seat.

Retention Plays

Continuity advisory retainer converts podcast leads into ongoing pipeline. Example: quarterly strategy sessions for listeners who engaged 3+ episodes.

Add-Ons

Onsite engineering day (Kenya)

Full-day onsite for recording support or studio setup

Full editing per episode

Professional edit including cuts, levels, music and mastering

Social assets (audiograms & clips)

3–5 short video clips with captions for social promotion per episode

Transcription & searchable highlights

Full transcript with timestamps and key quote extraction

Paid promotion management

Management fee for paid social and platform promotion campaigns (media spend separate)

CRM integration & dashboard

Connect podcast analytics to Salesforce or HubSpot with custom reporting

Host/guest coaching (per session)

1-hour remote coaching on interview technique, storytelling or delivery

Studio procurement/fit-out PM

Project management for equipment purchase, installation and acoustic treatment

*Travel and accommodation costs additional if work is required in Kenya.

Risks, Mitigations & Next Steps

Risks & Mitigations

  • Recording quality: Test-file QA at Week 1 catches issues early. Remediation guidance provided.
  • Legal/comms delay: Workshop defines approval workflow. Buffer weeks built into timeline.
  • Low lead conversion: Gating tested on premium content first. CRM integration tracks attribution.

Acceptance Criteria

  • 4 episodes pass QA and publish successfully
  • Landing hub live with lead-capture functioning
  • 2 training sessions delivered and recorded
  • Monthly monitoring report session delivered with recommendations

Next Step: Book the Scoping Call

Approve the Silver SOW and book a 90-minute scoping call to lock final price, timeline and acceptance criteria. Signature follows call.